Phil Weidinger, Principal/Chief Incite Officer
Shouldn't it be "Insight?" While there's some of that, too, it's really more about stirring it up, lighting a fire, leading a charge, changing the dynamic and getting everyone motivated to give their best while keeping the door open to the wildest concept that many times sprouts from the smallest seed.
Weidinger moved to Tahoe in 1980 following a stint as assistant PR Director with the San Francisco Forty Niners to handle PR and Advertising at Caesars Tahoe. After heading the 1985 U.S. Senior Open Golf Championship as Tournament Director, he decided to stay and make a living with his own business while headquartered in paradise.
A "Phil"osopher at heart, his belief is there's always an answer or another idea, leading to unique campaigns and solutions. Weidinger's passion and abilities for the profession over the past 27 years have led to memorable, award-winning campaigns and events with impactful results for a variety of organizations, companies and causes. He's an established and resourceful leader in business and community efforts.
"Dinger" enjoys life, golf, good food and conversations with wife, Diane. She is director for the area's Bread and Broth program to feed the hungry; and as a Master Gardener, coordinates the volunteer gardeners at the historic Thunderbird Lodge. In her spare time she runs her own herb and Spice Company, all while good-naturedly accepting Phil's foibles.
Christina Proctor, Account Supervisor/The Write Stuff
Christina, an award winning feature writer and editor, gave up her byline and crossed over into the public relations world 12 years ago where she has been putting her considerable writing acumen to use for her clients.
A proud alumna of Indiana University's school of journalism, Christina left the Midwest promptly after graduation and headed east. As a daily newspaper reporter in North Carolina and Virginia, and a two-year stint as an editor and writer at a weekly national horse magazine in Virginia horse country, she covered every beat under the sun. From steeplechase racing to travel features, government, and crime and courts, Christina never missed a deadline.
Christina was managing editor at the Tahoe Daily Tribune when she crossed over into the public relations world as director of public information for Lake Tahoe Community College. For 11 years, Christina was the creative force behind the college's marketing, communications, student and community outreach, website design, social media, and public and media relations. Christina's creative campaigns, centered on Tahoe's environment and recreational opportunities, increased the college's out-of-state enrollment, especially among the skier and snowboarder demographic. Ready for new challenges Christina left the public sector in 2013 and joined the WPR team.
Christina lives in South Lake Tahoe with her husband Chris Proctor, and their two sons. In her off time, when she is not busy watching her sons compete in ice hockey, basketball or baseball, Christina runs and reads. Her boys still think she knows everything and she intends to keep it that way.
Jenn Boyd, Account Executive/Viral Visionary
Jenn's highly organized approach with the WPR team combines engaging social media skills and traditional media relations: outreach, pitching and visit direction. By researching trends to keep ahead of the curve, she's been a driving force integrating social media into campaigns that have led to substantial increases in Facebook fan pages within one year; client mobile app launches; and the utilization and expansion of Twitter, YouTube; Pinterest.
She has worked on various events: national media tours, grand openings, charity and recreational events, including the Amgen Tour of California - an internationally recognized cycling event.
She joined WPR in February 2007 and continues to generate measureable results for clients including the Lake Tahoe Visitors Authority, MontBleu Resort Casino & Spa, Lake Tahoe SummerFest, Ridge Tahoe Resort, and Operation Sierra Storm.
Jenn also headed Tahoe's effort to host the 2012 North American Snowsports Journalists Association national conference; and previously oversaw the Society of American Travel Writers Western Chapter convention in 2010. Jenn is on the board as the corporate liaison for NASJA and is also one of the founding members as well as director of operations for the Tahoe Regional Young Professionals.
Jenn is a native Nevadan, originally from Henderson. She lived in Reno for five years before moving to South Lake Tahoe in 2007.
Erin Leigh Frederick, Account Coordinator/Office Ninja
Erin stays ahead of the social media curve, professional and public relations trends and development to keep WPR at the top of its game. A detective at heart, she combines meticulous research and innovative digging to discovers areas of opportunity as the "great organizer." A versatile team player she covers various responsibilities.
She brings her knowledge of marketing, event promotions, account management and customer service to assist wherever needed. Erin's 12 years of experience in the restaurant industry helps her handle any obstacle with a smile. Having caught the travel bug at a young age, her previous experiences have led to inspired concepts for the office and clients alike.
The first-born from the first state, Erin brings a competitive athletic nature to the job from her varsity field hockey days in college. She graduated from Houghton College in 2007 with a B.A. in writing and minors in communications, physical education and photography. "Hockey girl" is an avid ice hockey fan – her favorite hobby attending live games across the country.