Weidinger Public Relations is an award-winning, six-person public relations agency located at Lake Tahoe, with a 29-year history of ongoing campaign and project success. Our long-term relationships with businesses and media are beneficial in communicating relevant news to media and consumer audiences interested in travel/tourism/hospitality, special events, golf/recreation, real estate.

Chambers of Commerce: Reno-Sparks, Truckee, Tahoe Douglas, Sacramento, Carson City, San Francisco, Amador, El Dorado, North Lake Tahoe, Incline Village/Crystal Bay

Transportation: Caltrans, NDOT, BlueGo, TART, Reno/Tahoe International Airport

Public Agencies: South Lake Tahoe City Council, Placer County, Washoe County, El Dorado County, Douglas County, Alpine County, Reno City Council

Tourism Authorities: NCOT, RSCVA, NLTRA, LTVA, CCCVB, CTTC, NLTRA, TDVA, Carson Valley Visitors Authority, IVGID, Lake Tahoe Gaming Alliance, Calaveras County Visitors Convention Bureau, Sonoma County Tourism Bureau

Cooperative Tourism Marketing Groups: Ski Lake Tahoe, Golf the High Sierra, Divine 9, Operation Sierra Storm, Regional Marketing Cooperative, Sierra Ski Marketing Council

Environmental Organizations: Tahoe Regional Planning Agency, U.S. Forest Service

Ski Resorts: Heavenly, Mount Rose, Alpine Meadows, Squaw Valley, Northstar-at-Tahoe, Sierra-at-Tahoe, Kirkwood, Sugar Bowl

Casinos: MontBleu Resort Casino & Spa, Harveys Resort Hotel Casino, Harrah's Lake Tahoe, Hyatt Regency Lake Tahoe, Lakeside Inn & Casino, Atlantic, Circus Circus, Eldorado Hotel Casino, Grand Sierra Resort and Casino, Harrah's Reno, Peppermill Hotel Casino, Silver Legacy

Hospitality/Attractions: Camp Richardson, Embassy Suites Lake Tahoe Hotel and Ski Resort, Lakeshore Lodge & Spa, Marriott Grand Residence Club, Raley Field

Development: Tahoe Mountain Resorts, 323 Residences, Boulder Bay, The Chateau at Heavenly, Kirkwood Mountain Realty

Events: American Century Celebrity Golf Championship, Opening Day Lake Tahoe, Golf the High Sierra Annual Media Tour, Divine 9 Annual Media Tour

Non-Profit: Lake Tahoe Boys & Girls Club, Tahoe Arts Project. George Whittell High School Booster Club, Edgewood Tahoe Men's Club, Our Lady of Tahoe Catholic Church, American Cancer Society – Relay for Life, Soroptimist International, Tahoe Young Professionals

Current Client List

American Century Championship – Celebrity Golf Tournament
Camp Richardson Resort
Carson Valley Convention & Visitors Authority
Clear Creek Tahoe Golf Course
Divine 9 Media Tour
Gene Upshaw Memorial Fund
Lake Tahoe Resort Hotel
Lake Tahoe SummerFest (classical music concert series)
Lake Tahoe Visitors Authority
MontBleu Resort Casino & Spa
Operation Sierra Storm – TV Meteorologists Conference
Polar Express
Ridge Tahoe Resorts
South Lake Tahoe Airport
Tahoe Reno Golf Media Tour
Tahoe Transportation District
South Lake Tahoe Airport
Tahoe Reno Golf Media Tour
Virginia & Truckee Railway

Weidinger has employed the outlined strategies through our work with a number of clients:


Weidinger PR uses the four-step process of public relations: research, planning, implementation and evaluation. We've worked with multiple research firms to determine opinions, beliefs and awareness, and then developed plans, messages and tactics to achieve the changes in those desired. In addition to formal research, we use informal research from the Internet, community discussions, past media coverage, message analysis and existing data from other like sources.

Community Outreach

For 29 years, Weidinger has worked with a number of public agencies, including the TRPA, Kingsbury General Improvement District (KGID), the City of South Lake Tahoe and Lake Tahoe Visitors Authority to communicate key messages regarding projects that will impact the economy, environment and infrastructure. From communicating rate changes to road closures to fire safety, we have experience to ensure the public is aware of activities that will impact their daily lives.

Media Relations

Much of our work centers on working with the media to reach target audiences. Weidinger PR works with local, regional and national media in the areas of broadcast (TV and radio), online (news sites, blogs, etc.) and print (newspapers and magazines). Weidinger PR has earned a reputation with media as the source for accurate and timely information for our clients, and as an agency that utilizes its knowledge of news to present credible and timely information.

Internal Communications

Since clients are ultimately responsible to their Boards, constituents and funding partners, internal communications on activities and results are critical. Weidinger PR works with clients to ensure there is regular internal communication to key stakeholders to ensure continued support and consistent messaging.

Public Presentations/Speakers Bureau

Weidinger PR staff has extensive experience organizing and booking speakers for major events, public meetings and grass roots organizations. Additionally, Weidinger has conducted numerous media training sessions on environmental impacts, infrastructure issues and economic impacts of certain industry trends.

Editorial Board Briefings

Weidinger has arranged Editorial Board meetings with key outlets for capital fundraising campaigns, public transportation efforts, as well as editorial direction.

Press Releases and Alerts

Weidinger has a protocol to deliver detailed project calendars to keep assignments on target. The strategic planning tool includes press release timing, speaking engagements and complementary projects to ensure proper execution.

Website Content Development
and Media Resources

Weidinger has written content for client Web sites and developed online media resources – press kits, bios, fact sheets, audio, video, photo galleries, FAQs – for many clients.

Social/Digital Media

  • Online Reviews: TripAdvisor, Yelp, FaceBook: Generate news and buzz via reviews.
    Responses to critical reviews would also demonstrate an ongoing desire to satisfy. Providing reasons for guests to post reviews: exemplary service, fresh amenities, memorable activities, can help move that needle.
  • Website: Upgrade with spectacular photos, video; develop additional content for SEO
    purposes. Media Room for immediate access to press releases, photos, video and media contacts. Resulting stories would also be uploaded to the Media Room site so everyone could see the coverage generated. This would also be leveraged with messaging reinforced with links and notes to the stories on Facebook and Twitter.
  • Facebook: Page needs to be memorable and entertaining while communicating key messages. with the cartoons and messages
  • Twitter: The platform can be utilized to promote timely news, lodging, golf and seasonal deals,
    earned media coverage (articles), lifestyle trends, etc. Also, to re-tweet articles and continue conversations between media and customers.
  • Pinterest: Utilize to reinforce property's reputation.
  • Instagram: Since it reinforces the brand visually, it's a logical tool to highlight strengths, amenities, activities/events especially with a younger demographic.