Team

Phil Weidinger, Principal/chief incite officer
dinger@weidingerpr.com

ACCOMPLISHMENTS

• Inciting a riot, stirring it up, lighting a fire, leading a charge, changing the dynamic, motivating everyone to give their best.

• Providing “insight” for the most effective campaigns, media relations, creative efforts with memorable results.

• Started the firm in 1985 and love of the profession reflects the energy, passion and pride in its work.

• New ideas on a regular basis, fresh technology employed/opportunities adapted, abilities and exemplary record results in long term client satisfaction

CAREER

• Tournament director, 1985 United States Senior Open Golf Championship

• Director of public relations and advertising, Caesars Tahoe, 1980—1984

• Assistant director of public relations, San Francisco Forty Niners, 1978

NOTES, QUOTES, ANECDOTES

Favorites:Book: The Rise of Theodore Roosevelt by Edmund Morris, Pulitzer Prize winner and best biography I’ve read.Question: “What do you want?” Answer that and you have it nailed: personally, professionally.Dog: Australian Shepard. Don’t have one but if we did…Superstitious former pitcher who hung too many curves (still superstitious)Loves classical music (can’t play an instrument)

Jenn Boyd lemming, account supervisor
jennifer@weidingerpr.com

ACCOMPLISHMENTS

• A WPR stalwart since 2007 passionate about earning results for clients Lake Tahoe Visitors Authority, Ridge Tahoe Resorts, Operation Sierra Storm and Amgen Tour of California

• Known for finding unique social media solutions.

• Implements special events: media tours, grand openings, nationally televised golf tournament, charity events, and internationally recognized cycling event.

NOTES, QUOTES, ANECDOTES

• Summited and snowboarded down one of Tahoe’s tallest peak, Mt. Tallac

• Successfully escaped Alcatraz – swimming in a triathlon of course

• Swam across Donner Lake 2.7 miles

• Not superstitious – born on Friday the 13th and is left-handed

• Loves puns and bad dad jokes

christina proctor, account supervisor
christina@weidingerpr.com

ACCOMPLISHMENTS

• Former journalist turned public relations executive, who lives by the AP stylebook and puts her “news sense” to work for all WPR clients

• Knows the power of a well-turned phrase and wields her ink to tell clients’ stories in ways that garner the right kind of attention

• The office expert for editing and proofreading skills

NOTES, QUOTES, ANECDOTES

• Animal whisperer

• NPR junkie

• All of life’s problems can be solved by some time in nature and a glass of wine

• Major fan of any sports team her sons are playing on

Laurie Armstrong gossy, media maven

ACCOMPLISHMENTS

• “Super Powers” include developing and maintaining relationships with both media and destination partners

• Finds the “real” story that will resonate with readers and writers and that are welcome in the media’s inbox

• Matchmaking between partners and media is one of Laurie’s favorite hobbies

NOTES, QUOTES, ANECDOTES

• PR theme song: “Find out what they like, and how they like it, and let ‘em have it just that way,” by Fats Waller

• Wrote her personal mission statement while a student at UC Davis: “To make my living telling people about things I like.” Mission accomplished!
  

Awards include:

• PRSA Silver Spike Best of Show: Programs: The Lodge at Edgewood Tahoe, 2018

• PRSA Silver Spike Overall Campaign: The Lodge at Edgewood Tahoe, 2018

• PRSA Bronze Spike Overall Campaign: Lake Tahoe Visitors Authority, 2018

• PRSA Silver Spike "Special Events and Observances:" American Century Championship, 2017

• PRSA Award of Excellence: Gene Upshaw Memorial Golf Classic, 2017

• PRSA Award of Excellence: Grand opening of the Lodge at Edgewood Tahoe, 2017

• PRSA Silver Spike "Special Events and Observances, 1 or 2 Days:" Groundbreaking of the Lodge at Edgewood Tahoe, 2016

• PRSA Award of Excellence: Operation Sierra Storm, 2016

• PRSA Award of Excellence: Diamond Resorts Invitational, 2016

• PRSA Bronze Spike "Special Events and Observances, 3 or More Days:" Tahoe Reno Golf Media Tour, 2015

• PRSA Silver Spike "Best Overall Campaign:" American Century Championship, 2014

• PRSA Silver Spike: Operation Sierra Storm, 2014

• PRSA Silver Spike: Gene Upshaw Memorial Fund - Tahoe Forest Hospital Health System Foundation

• PRSA Silver Spike: American Century Championship, 2013

• PRSA Silver Spike: Tahoe Transportation District campaign for The Incline Gateway, 2013

• PRSA Award of Excellence: Operation Sierra Storm, 2013

• PRSA Award of Excellence: Lake Tahoe Visitors Authority "Redevelopment Renaissance," 2013